Stop wishing and start doing.
The cohesive education platform developed by real experts is finally here, tailored specifically for all of our retail florist dreamers.

Welcome to a brighter floral future.

  • Dreaming of owning your own floral business?

    Working for yourself is the hardest job you'll ever love. If you have a passion for flowers and running your own business, this course will help you build and scale your dreams.

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  • Expanding into retail from weddings & events?

    The two worlds are vastly different. If you're ready to expand your focus to include consistent income and stability, with a fresh outlook in retail floristry, this course is for you.

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  • Planning to take over the family business?

    If you're a second, third, or even fourth generation – we see you. This course is perfect for empowering yourself with education to elevate your family legacy with success.

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  • Bought a flower shop and feeling overwhelmed?

    We've met so many entrepreneurs who didn't realize how hard running a successful retail business can be. Take a deep breath – you've found yourself in the right place.

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The Course Made Just For You

Take a look at the full curriculum

  • The Resource Guide

    A digital, downloadable resource guide packed full with 60+ pages of valuable content.

  • Orientation

    Get acquainted with your mentors and the RLRF course modules.
    – 2 Video Lessons

  • 01: The Big Picture

    Dare to dream and discover your big "why".
    – 5 Video Lessons and 1 Checklist

  • 02: Start-up Territory

    Dig into the start-up world – from market research to business plans, from start-up costs to licenses, and so much more.

    – 13 Video Lessons, 2 Spreadsheets, and 2 PDFs

  • 03: Business Operations

    Some might find it boring; others might nerd out. Either way, you'll learn how business operations are the lifeblood of your business.

    – 9 Video Lessons, 3 Spreadsheets, and 1 PDF

  • 04: Branding & Marketing

    Your brand is to business, what faces are to people. We cover a lot of ground in this module, so get ready to work.

    – 12 Video Lessons and 3 PDFs

  • 05: E-Commerce

    Your website and e-commerce are essential pieces of success. Discover technology options and explore best practices to get up and running.

    – 7 Video Lessons and 1 PDF

  • 06: Physical Space

    Where and how you plan your retail space can be difficult, but Abby guides you through all the must-haves.

    – 3 Video Lessons and 2 PDFs

  • 07: Relationship-Building

    In this industry, professional relationships are absolutely everything. Get our expert advice and basics to build upon.

    – 9 Video Lessons and 2 PDFs

  • 08: Buying Wholesale Flowers & Supplies

    Your buying power and selection of product can make or break a business. Know exactly how and what to buy with Abby's guidance.

    – 6 Video Lessons and 1 PDF

  • 09: Design Financials

    Learn how to price for your market, two methods for pricing designs, and how to use our pricing calculators.

    – 5 Video Lessons, 3 Spreadsheets, and 1 PDF

  • 10: Floral Design Essentials

    You might already know a little or a lot, but we'll take you through fundamentals in color theory, design styles, and inspiring design tutorials.

    – 18 Video Lessons and 1 PDF

  • 11: The Art of Selling Flowers

    Now that you're prepared to sell... you need to know how to sell and generate revenue. Our selling masterclass will get you up to speed and feeling confident.

    – 3 Video Lessons and 1 PDF

  • 12: Floral Delivery & Logistics

    Learn valuable insight into essentials of delivery logistics, how to calculate delivery fees, and how to use Vonda's delivery calculator.

    – 3 Video Lessons, 1 Spreadsheet, and 1 PDF

  • 13: Real-Life in Retail Floristry

    It's time to get personal. You'll spend 12 videos in Abby's real-world retail shop, dissecting each function and how to operate successfully in real life.

    – 12 Video Lessons and 1 PDF

  • 14: Build a Thriving Business

    You didn't think we'd leave you hanging, did you? Explore our must-have resources for business success, and connect with us personally in mentor sessions.

    – 2 Video Lessons

    and 1:1 Mentorship Support

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What else is included?

In addition to over 100 video lessons and a comprehensive resource guide, Real-Life Retail Florist gives you interactive spreadsheets and templates with built-in formulas that take the guesswork out of business operations and number-crunching.

Oh, and did we mention lifetime access?

Pay as you go with 12 low monthly payments.

We've made it easy for you to split up tuition into 12 low monthly payments.

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you've got questions, we've got answers.


Who is this course for?

If you’re reading this, it’s probably designed for you. 

If you’re starting your own business and need a complete guide on what to do from dream to execution, this course is for you.

If you already own a floral business but don’t feel educated on important business expertise such as operational goals and how to make money, this course is for you.

If you need tools to work smarter not harder, this course is for you.

What does it include?

This course is packed with everything you need to start, operate, and are set up for success in retail floristry.

In addition to 100+ video lessons, we provide a downloadable Resource Guide, templates, and Excel spreadsheets.

We cover everything from start-up considerations and business operations, to subjects such as naming or re-naming your business, branding, writing a business plan, financial goals, hiring and firing, e-commerce, business relationships, floral design essentials, design financials, delivery and logistics... and so much more!

How long does it take to complete the course?

It all depends on you and your timeline.

This course is self-paced which allows you to take on as much or little at a time that you want. We were very intentional in the layout of the course, allowing you to easily navigate the content. Whether you’re starting a new business or want new tools for success in your established shop, you’ll find it easy to identify the lessons most important to you for any given task.

Once you've gone through the full course, you can use it as an essential tool in your business to reference as necessary.

What are the technical requirements and resources needed for this course?

Real-Life Retail Florist includes video lessons that are hosted online, so you'll need a good wi-fi connection and a computer, tablet or smartphone to access the course.

It includes a downloadable PDF resource guide and spreadsheets provided in Excel. A printer is also recommended to download the resource guide.

We do offer an option to purchase a physical branded RLRF binder with a high-quality printed Resource Guide, although it is not a requirement for the course.

What is your refund policy?

Due to the digital nature of the product, we are not able to offer a refund after you have purchased the Real-Life Retail Florist course. Please take the time to ask questions to determine if the course is right for you prior to purchasing. Reach out to for more information.

What kind of mentorship and support do you offer?

You will have the opportunity to join in a quarterly live group call on Zoom where we’ll answer questions and cover hot topics. We also have a private group for all of our students – to share ideas, progress, and get advice from us and the community!

There is also an option to add 1:1 coaching at an additional cost. If you want a more personalized experience, encouragement and someone to hold you accountable, this is an incredible way for you to achieve your goals.

How long do I have access to the course?

How does forever sound? With lifetime access, this course will be a reference tool at every step in your business. From building your retail floristry business, to growing and delegating, Real-Life Retail Florist is packed with resources and guidance to use for years to come.

Prefer a payment plan?

We've made it easy for you to split up tuition into 12 low monthly payments.